Is beer and biere pronounced the same?
Targeted at high-class society, The Biere Club (a first of its kind craft brewery-cum-restaurant) needed something that would create a new beer (or biere, in this case) culture that would set them apart.

Set out to help create this new tradition of craft beer drinking, we took the values of the brand and converted them into collateral and space through effective visual communication. And in the process of execution, we looked at beer, food, service and environment to establish the sophistication that it needed.

And yes, it’s essentially pronounced the same.