A biscuit that talks
Kids or adults, we all love to snack on a bourbon biscuit. As part of the new campaign, Britannia needed something that would appeal to college goers as well, while continuing with the ‘Andar se kuch, bahar se kuch aur’ theme. What came about what a deceptively sweet idea – a wicked messenger. The application featured a talking biscuit that allowed people to select a ‘seemingly’ sweet message and send them to friends. If you’ve been on the receiving end, you’ll know exactly what came your way.

Traffic Stats, 30 days:
44,000 unique visitors