IPL, Cricket and Durex Jeans
Cupid promotes Safe Sex
As a Valentine’s Day initiative, Durex Jeans featured the application Cupid’s Spell. The idea was to drive users towards the brand through the messaging of protection and safe sex. The user had to protect red hearts, using an arrow to shoot and turn them blue. The more hearts you shoot, the more hearts you save. The application then allowed you to take to your page and claim the number of heart you protected.
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