Fastrack for the Bold
To promote their first range of sunglasses for women, Fastrack needed a website that complimented their ‘Sweet No More’ campaign – a bolder, sexier and spunkier attitude. The face of their new range: Genelia D’souza.
So, together with the mainline campaign, we looked at creating an experiential website, adding a variety of content for users to engage with, while giving it a fitting look and feel. The website piqued the interest of the audience and received positive user participation. And to add an extra touch to the edgy, youthful experience, we threw in some animation effects and graphics.

Traffic Stats, 12 months:
214,479 visits
 
 
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