The young hold the key to innovation
Aimed at students and teachers, Manipal University needed a campaign in the space of innovation with ideas and concepts to come from teenagers, who would be potential students in the future, while teachers were invited to submit White Papers on the topic.

By asking students to define their trigger moment, we created a portal/website that encouraged students to take part in the competition. In addition, a short animated film on innovation greeted the audience, and a Facebook page was created to promote the ideas and concepts. What worked well for this idea was concept itself: ‘ideas lie in questions’ prompting participation from 486 students on the portal, 3,590 on Facebook, 31 teachers, 277 questions, 318 responses and 315 ideas.