What happens when you put a caveman and Steve Jobs together?
Two brilliant minds always light a spark. And that’s true with a circle of friends too. There’s no other person who knows you better and every friend reminds you of a particular character.

That was our mission with Manipal Eggheads. As part of the Teenovators (innovation for teenagers) campaign, the brand needed an element of virality. So, we picked up various characters from the history of innovation and put them together for users to share, tag and brag.