How would you flaunt your ego?
For the launch of a new range of stylish laptops targeted at the youth, Wipro required a website that would reflect the lifestyle and attitude of the product.

So what if we cracked the right balance of usability and design? By creating a flash-based website with easy navigation and the right amount of information, we hit the nail on the head. And of course, with a little help from Facebook, Twitter and YouTube, we propagated the right communication, attracting thousands of followers and users.

We also helped create a Twitter-based contest which could be accessed during the on-ground activation across 16 malls, in major metros.